Coy Residential Compound
Residential Compound at Shaikh Zayed City by Voya Developments © AZ-Studios 2025
Brand Naming | Branding | Marketing Materials | Outdoor Campaign
Coy is a place of quiet, grace, and understated beauty that stands out in a world overtaken by noise, speed, and relentless pursuit. It's more than just a residential compound; it's a call to simplicity, a chance to rediscover our innermost selves, and a chance to discover significance in the silence.
Coy was founded on the idea that the most potent things in life whisper rather than shout for attention. Coy provides a lifestyle based on serenity, genuineness, and understated elegance via careful design, organic flow, and a profound comprehension of human needs.
Here, every detail is intentional.
Every space is a breath of fresh air.
Every day is a reminder that stillness can be beautiful.
Every space is a breath of fresh air.
Every day is a reminder that stillness can be beautiful.
Welcome to Coy ... where silence speaks volumes.
The Creative Direction
Coy's art direction visually embodies the ethos of Coy: soft, genuine, and human. In a world that glorifies artificial perfection and the overload of digital content, Coy has chosen to slow down, to engage in something real, original, and hand-crafted.
We intentionally went with illustration as the primary visual language — not out of sentimentality. Illustration allowed us to communicate emotion, imperfection, and spontaneity — those qualities that are generally absent from polished renders or AI visuals. It afforded us a return to something innocent — the inner child in all of us.
It allowed us to reconnect with something pure ... the inner child of everyone of us, that inner child ... playful, unfiltered, soft, and honest lives quietly within each of us.
Motion Identity
To stay true to Coy’s quiet, human essence, we approached animation with care and intention. Each movement was produced using frame by frame animation, a hand-made technique that embodies honesty in the brand and connection and emotion in the motion.
We intentionally kept the frame rate low to keep the movement soft, slow and calming representing a connection to the calm and nostalgia of childhood.
This nostalgic imperfection provided an unsteady rhythm so that each scene can breathe, creating a motion experience that feels more like a gentle memory than a commercial, one that whispers not shouts.
Outdoor Campaign
To introduce Coy to the world, we stepped outside quietly.
In Sheikh Zayed, illustrated billboards were constructed, not with flashy ads or deals that scream at the consumer, but small, gentle, hand-drawn moments with the line: "Loud world? Discover your quiet."
Everything in the visuals from the simplified color palette to the expressive, childlike illustrated quality was crafted to produce a reaction from the viewer - the forgotten child within us, that softer side that still knows how to stop, breathe, and to feel.
We specifically avoided using AI or hyper-polished renders, what you see are all authentic and original, with each line made intentionally and each detail made to feel inhuman.
In an overwhelmingly noisy market, Coy's campaign stood out by simply doing the opposite ... it whispered, and people listened.
