Layana Residence
Residential Project | North Coast
Branding | Marketing Materials | Outdoor Campaign

Layana is a unique project in the North Coast, designed to capture the essence of nostalgia and cherished memories. Developed by Toledo, it offers luxurious hotel units that combine timeless beauty with modern comfort. Layana provides a tranquil escape, blending the past with the present, creating a memorable experience for every guest.

Layana’s branding captures the essence of nostalgia with a blend of retro-inspired fonts and colors reminiscent of the '90s. The design incorporates vintage hues and textures, such as paper-like backgrounds with subtle scratches, evoking a sense of timeless memories. This unique approach balances the past with modern elegance, creating a memorable and immersive visual experience. The typography is carefully selected to complement the retro theme while maintaining clarity and a modern touch, ensuring Layana stands out and resonates with its audience across various media platforms.

To strengthen Layana's brand identity, we've developed a comprehensive design suite, including a project brochure, digital content, and social media assets. Each element consistently features retro-inspired fonts and a nostalgic color palette, ensuring a unified and engaging visual identity. Every component has been meticulously crafted to evoke timeless memories and reflect Lianna’s unique blend of nostalgia and modern luxury, reinforcing its position as a one-of-a-kind destination in the North Coast.

To boost brand awareness for Layana, we launched a targeted outdoor campaign in high-traffic North Coast locations. The design, reflecting Layana's nostalgic, retro-inspired identity, ensured visual consistency. By focusing on key areas, we increased visibility and engagement, solidifying Layana’s unique presence as a blend of timeless charm and modern luxury.