Voke
Social Complex at New Cairo, by HPD Developments © AZ-Studios 2025
Brand Naming | Branding | Marketing Materials | Outdoor Campaign
VOKE is more than just a social complex—it’s a bold, contemporary space designed to make you feel, think, and engage on a deeper level. Located in New Cairo and developed by HPD (Heritage Pan-Arab Developments), VOKE brings together three core sectors—Commercial, Administrative, and Medical—under one powerful vision: to evoke emotions and provoke thought. This isn’t a passive environment; it’s one that invites interaction, challenges conventions, and leaves a lasting impression.
The brand identity for VOKE is rooted in a cool boldness that isn’t afraid to play. It’s sleek, sharp, and intentional—but with just the right amount of edge. Typography takes center stage here. Instead of following the rules, the letterforms stretch, pop, and shift—creating movement that mirrors the dynamic nature of the space itself. There’s a quiet luxury in the restraint, but also a confident refusal to be predictable.
The logo is deceptively simple yet packed with intention. The custom wordmark "VOKE" is designed to feel stable and bold, with the letter ‘O’ slightly shifted from its axis—a subtle but deliberate gesture that speaks volumes. It’s a visual cue that something’s different here. That this is a place that moves with purpose, and that invites you to do the same.
Each sector within VOKE has its own distinct tone, reflected in tailored color palettes and custom imagery that speak directly to their function and audience. Still, what ties it all together is the typographic voice—loud, expressive, and unafraid to stand out. This consistent visual language not only creates cohesion but reinforces the brand’s core philosophy: VOKE doesn’t follow the norm, it redefines it.
VOKE isn’t for everyone, and that’s the point. It’s crafted for a discerning Class A audience that values design, quality, and originality. Whether it’s the feel of a luxury car, the taste of fine dining, or the clarity of a high-end medical suite, VOKE delivers best-in-class experiences while pushing the envelope just far enough to feel fresh, fearless, and future-facing.
Project: Voke, Social Complex
Agency: AZ-Studios
Brand Identity: Hazem Habib
Motion Design: Hossam Shoman & Hazem Habib
Thank You!
© 2025 AZ-Studios
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